Website design and build
Serving a population of 1.8 million across an area of 1,500 square miles, Kent and Medway NHS and Social Care Partnership Trust (KMPT) specialises in caring for people with a wide range of mental health needs, including forensic and other specialist services, and substance misuse.
To best serve the trust's geographically disparate population, the website needed to enable visitors to obtain relevant information and advice about mental health issues, find information regarding its 180+ services (including where they are located), and be able to be accessed by the widest possible audience. All of which the previous site was struggling to deliver.
Our first task was to ensure relevant information could be found simply and easily, and so we worked with the key stakeholders to conduct a thorough website audit. We analysed the existing structure, content and analytics data to help categorise content, determine content areas of focus, and map out existing user journeys. This insight was then used to restructure the website and its navigation, ensuring these journeys were as simple and as logical as possible.
One such journey was aiding visitors in finding the service they required in the right location quickly and easily; however, with 180+ services across the region this was no small task, with the services previously having been simply listed alphabetically.
To address this, we worked with the trust to develop relevant public facing service categories that allow visitors to filter services so that only those relevant to their needs are displayed. A keyword search, supported by relevant tagging, and an integrated Google map to allow visitors to determine the best service for them based on location were also included as part of a new dedicated ‘Our services’ area.
As a public sector body, ensuring that content and functionality was available to all was of paramount importance; therefore, accessibility was key.
The website was optimised for modern screen readers and other accessibility aids, with the Browsealoud text to speech tool being integrated directly into the website. W3C mark-up and WCAG v2.0 guidelines (to a double-A rating) were also followed, with WCAG guidelines applied to media (display of videos, images & audio) and site design elements, so that the highest levels of accessibility were met.