This is Loop

Project overview

This is Loop create and build unique environments for brands, events and festivals. The company is led by the creative pairing of Alan Hayes and Harriet Lumby. Together, with their experience in set design and construction, digital projection and AV integration, they transform spaces to bring brand experiences into the events arena. This is Loop challenged us to create a logo that conveyed their creativity whilst also being mindful of their corporate audience.

Creative process

After discussing with Alan and Harriet, we were inspired by the scope of their work and the variety of materials they incorporate into each project. We wanted to emulate that in some way and create a marque that was flexible enough to be as impressive printed in ink as it would be cast in concrete or projected onto the Houses of Parliament. The final logo is minimal yet intriguing and malleable enough to be adapted to any requirement.

If you'd like to talk to us about corporate identity, please call us on 020 3051 4803 or email [email protected]