Welcome Family Holiday Park initially approached us to redesign their website but as we carried out a review of their marketing collateral it was agreed that the park wasn’t being represented accurately under the current brand. Discussions progressed and we were commissioned to rebrand the park. One of Welcome Family’s core values is fun, Alistair’s explanation of why 2 out of 3 families return is because they know they can relax and have fun. Our task was to amplify this in everything we created from logo to signage, park characters to car stickers.