If there is a project in our portfolio that brings together all of the strands of our expertise it is this. It has everything a creative agency could wish for: cutting edge digital technology in the form of fledgling iPad publishing; a database of content served from the cloud; a huge amount of client interaction with planning, filming, interviewing, ad sales; two design methodologies combined into one to deliver a truly interactive iPad experience with 360 degree images, video and interactive screens combined with a traditional print format. The output gave Mercedes-Benz South West something as innovative, desirable and usable as their products - a perfect match for their brand values and their audience.
The additional bonus for us was the attention the app garnered from Adobe in the USA as it transpired ours was the first B2C app created using their software, leading us to be on stage and in workshops with Conde Nast and National Geographic at the first Digital Publishing conference in New York and then at the World Publishing Expo in Vienna.
Simon Milton
Managing Director
Thinkology