When creating a new brand, buy in from the people who will interact with it on a daily basis is imperative. Before our involvement there had been a couple of new logo suggestions on the table but it was felt they lacked substance and true relevance. We started by helping the marketing team construct a timeline of activities that would give us the information we’d need to develop a brand which spoke for the college in terms of aims, values and personality. Working closely with the marketing and design team during the development stages of the rebrand was a fascinating and rewarding process and we believe it has resulted in the creation of a mark which is truly relevant for everyone associated with North Hertfordshire College.