Brand creation

Energy & Efficiency Industrial Partnership

The Energy and Efficiency Industrial Partnership (EEIP) bring together over 90 employers from across the energy and efficiency sectors with the view to take end-to-end responsibility for skills in energy efficiency, gas, power (including renewables), waste and water sectors. We were commissioned to create a brand that could carry the partnership forward as they aim to transform the skills and careers in the energy sectors.

Simon Milton
Managing Director
Thinkology

'Efficiency', that was the key word that was ringing in our ears. We wanted to create a mark that was brutally efficient. The inspiration was literally a lightbulb moment! The lowercase acronym forms the filament from the humble lightbulb.

Matthew Hinchliffe
Creative Director
Thinkology